Worked with the team on Keurig's Brew the Love campaign. We launched the campaign by surprising families in New York, Miami and Los Angeles with 15,000 new brewers left on their doorstep on the morning of Oct. 15. That's a ton of awesome brewers given away for free with no strings attached. All we asked was that they use the hashtag #brewthelove when sharing their tweets and photos.
Role: ACD/AD